SEO. This acronym actually stands for Search Engine Optimization. It means being able to maximize the number of visitors to your website by ensuring that it appears on the first page of results given by a search engine, particularly Google.
SERP. This stands for Search Engine’s Results Page.
Social SEO. This term indicates the concept that links and interaction of social media play a key role in the search rankings of a website.
SEO is a complicated process but it’s basically about optimization of content, either your website or social media account, for the purpose of appearing higher or in page 1 of Google when searched by users.
And so, here are the six simple tips of Social SEO that will give you a good head start:
1. Optimization of your social media profiles.
To make your social media profile friendly, you need to make it as descriptive as you can. Make it a point to write content on informative sections like “About” or “Information” employing keywords that don’t just best describe your offered business, but also regular terms people would use when searching for services offered by your business.
An example would be while in the process of optimizing your Facebook Page for local searches, it’s essential that you key in your complete address. Moreover, it’s ideal that you include links of your social media channels to your business website and vice versa.
Useful Tip: Although mostly overlooked, the field, “Category” is vital for Facebook searches done on mobile. Make sure you have your business checked or listed under the right category while filling out or editing fundamental information.
2. Optimization of your social media updates and content.
To do this, ensure that you make use of relevant keywords in your posts, updates and descriptions in Facebook, Twitter, Pinterest, Google+ and other social media accounts. It’s equally essential that you share content from your blog or website as well to increase your SEO. Twitter content sharing is particularly ideal as it aids Google in indexing faster. For the record, indexing refers to having Google add your business URL to their database.
Useful Tip: To help Google build an association of your business name to the keywords you used to describe your business, always mention it in your social media posts.
3. Link building through sharing of content.
SEO would not succeed without link building. Sounds complicated but it basically means establishing a good relationship of your website to other websites through links. The more quality sites your website is linking with (outbound) and the more quality sites there are linking to yours as well (inbound), the more authoritative your website would be to Google. More authority would result into a higher rank in SERP.
Getting people to like, share, retweet, repin, +1s and comment on your content contribute to such an objective. Writing content that entices people to share leads to more inbound links. The important thing to remember through engaging social posts, your SEO value is increased.
Useful Tip: Adding social share buttons to each content on your blog or website can contribute to increasing your number of shares.
4. Making use of Pinterest.
Apart from making it very easy to create content that is shareable, Pinterest offers an effective way of link building and keyword strategy improvement. It’s a given fact that Google is fond of indexing heavy-traffic website pages faster and higher. That said, you can give the visibility of your content in SERPs a boost by making keywords part of your title and description of a Pinterest post. Note that since you have a maximum of 500 characters in the latter, it’s good to put keywords there too.
Added to that, you can have the pin link customized so that it would redirect people to your blog or website. This is another great way of increasing your chances of getting your content to have a higher SERP ranking. Technically, Pinterest enables you to do certain things that don’t come with other social sites, so word to the wise: Make good use of this advantage.
Useful Tip: Images with high resolution are preferred by Google so when you’re on Pinterest, try your best to make use of images with .high quality.
5. Have a Google+ account and spend 10 minutes on it everyday.
Google+ is well-loved by, of course, Google. So, make a Google+ page for your business, making sure to fill out most, or all, fields under the “About” section and using relevant keywords that would give the best description for your business.
As Google permits addition of a number of customized links in your profile, make use of this advantage by linking it back to your blog, website or other social media accounts. Just ten minutes of content sharing to your Google+ page daily would already increase your chances of appearing in the most coveted SERP of Google.
6. Creation of a Google+ Local Listing.
Google says 97% of potential clients do an online search of local businesses. To do well in results of local searches, optimization of your Google+ Local Listing is of vital importance. Note that a Local Google+ page differs from a business page as it focuses on allowing customers to connect with the physical location of a business. So keep your business contact and operational details up to date.
Here are more important points to remember:
Make your business's social media accounts public.
Make a Facebook Page for your business, not a Facebook Profile.
Remember to customize the URL of your Facebook..
Use your business name on your Facebook Page and Twitter account.
Upload images on your social media accounts with filenames that are meaningful to give you a better rank.
Do not ever duplicate the content from another website.
Resist the temptation to try seemingly easy and fast way of SEO improvement. Such techniques more often illegal and you are a candidate for a Google penalty if you do so.
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